Posted in Marketing and Strategy Terms, Total Reads: 4067
Definition: International Cooperative Strategies
International co-operative strategies are the strategies where a firm or a nation or an entity works with other entities across nations with a common shared objective. This process ensures that synergy is created, a good value is created for the end customer rather than working alone, exceeding the cost of creating consumer value, creating a favorable spot relative or in comparison to the competitors in the industry.
The resources, capabilities and core competencies are combined to achieve the mutual interests in achieving, manufacturing, distributing goods or services. Co-operative strategies can be beneficial in creating value for the end customer. Strategic alliances also form a part of the cooperative strategies and when these alliances happen across borders then the alliance can be called an international cooperative strategy.
For example, a company A operating in India, and a company B operating in US they can form a cooperative strategy in the sense that B can utilize the distribution channel of company B in providing services to Indian customers and company A can have access to Markets in US through company As networks