Posted in Marketing and Strategy Terms, Total Reads: 6144
Definition: Mobile Defense Strategy
It is a kind of defense strategy chosen by a firm to prevent competition from the competitors. It requires constantly changing position and business such that it becomes difficult for competitors to compete.
Firms get into Market broadening and market diversification to increase its coverage into new territories. Businesses are able to do so by introducing new products, making modification in existing products, entering new markets, changing market segment, changing target market or changing promotional focus.
Example: A petroleum industry getting involved in producing coal, hydroelectric or nuclear industry, or companies like Philips entering into food industry.