Self-Evaluation

Posted in Marketing and Strategy Terms, Total Reads: 927
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Definition: Self-Evaluation

Self-evaluation is the process whereby marketing professionals try to assess where exactly do they stand. This may pertain to salespersons who during the process of making a sales pitch may try to evaluate how successful they are being in making the sale.


It may also be done by companies in trying to ascertain what is their position in the market or in determining the success of a particular marketing campaign. Self-evaluation enables a company to know its strengths and weaknesses at any point in time and direct it as to how it should proceed forward.

 

Example:

A salesperson is making a sales presentation. In the process, he may ask himself certain questions for self-evaluation like Am I being successful in handling the objections of the customer? Is the customer getting convinced with the sales pitch?


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