Posted in Marketing and Strategy Terms, Total Reads: 707
Definition: Ordinal Scale
This scale is a tool that is used as a level of measurement of data. This scale, allows for ranking or ordering of the data, i.e. the data can be sorted. However, it does not capture the relative degree of difference between two consecutive values. We cannot quantify the difference between two levels in this ranking, and neither can we assume that the difference between two consecutive levels are equal in the entire scale.