Competitive Behavior

Posted in Marketing and Strategy Terms, Total Reads: 2722
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Definition: Competitive Behavior

The term ‘Competitive’ means willing and eager to compete. Competitive Behavior includes the actions and steps taken by a firm to build or reduce the competition and to increase the market ration.

Generally competition is done in order to increase the strength, wealth or may be personal gains and it may be among companies, enterprises, industries or individual. The reason for this varies from creed to selfishness.

 

Competition happens by the firms in the same segment/field, same industry, and same market offering similar products and targeting the same customers to gain and sustain competitive advantages.

 


Success of the Competition is depends on:

  • Firms competitive actions
  • Anticipations of competitors strategy
  • Action Plan against competitors strategy

Competitive Rivalry:

  • Should concern with resources
  • Should affect the rivals strategies and approaches
  • Affect all types of strategies

Important tools of competitive Behavior:

  • Awareness
  • Motivation
  • Ability
  • Market Commonality
  • Resources Similarity

Major Outcomes:

  • Increased profits

Strengthened market position

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