Ethical Selling

Posted in Marketing and Strategy Terms, Total Reads: 808
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Definition: Ethical Selling

Ethical selling and marketing refers to the practice of use of ethics in the sales and marketing activities of a business. It is the application of business ethics to the marketing initiatives of a business.

Marketing deals with satisfaction of needs and wants of customers. The products of a business are taken to customers through sales and marketing. Therefore, it is very important for marketing activities to be ethical in nature as the customer is directly impacted by these activities.

 

Example:-Ethical Selling and marketing involves:-

  • Companies should not produce or market products which are dangerous for the health of customers.
  • Marketers should not advertise products in such a manner so as to deceive the customers.

 

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