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Definition: VAK - Visual Auditory Kinesthetic
VAK is visual, auditory and kinesthetic are the main sensory receivers which may used to identify the key learning style of a person. These are based on the modalities by which a person can perceive information and store in memory. These modes of learning styles are used in the context of consumer behavior where they are effectively used to create an impression upon their consumers.
For e.g., visual mode of digital or advertising campaign may involve picture, pamphlets with written words etc. ‘Get your energy back ‘ by Toyota is an example for the same. Auditory mode may involve verbal mode of discussions, speeches, sound effects etc. These are effectively used to gain quick attention from audience and maintain the momentum.
The TV ads and the YouTube ads dwell upon the visual-auditory mode of learning style to quickly grab the attention of the on-looker and create an impression. Kinesthetic mode may involve movements, hands-on work like games etc. These may be interactive surveys or activities conducted by companies like the recent rock concert sponsored by coca-cola and further, they encouraged the people to blog and share their experiences on the net.
Hence, it can be inferred that a well-rounded campaign is a one which works on all the styles of learning effectively at various levels.
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