Customer Orientation

Posted in Marketing and Strategy Terms, Total Reads: 1066

Definition: Customer Orientation

Customer Orientation is a management and sales approach in which the customer is at the center and the business departments work around their needs and demands. All its actions and decisions at every business keeps in mind the needs of the consumer.

Some of the business decisions include timely response to customer needs and problems, focus on quality and performance etc. The objective is to retain the existing customers as much as possible as the cost of retention is much lower than cost of customer acquisition.

Customer oriented marketing is one of the key focus areas of the “marketing concept”.

A typical process would be:


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