Brand line

Posted in Marketing and Strategy Terms, Total Reads: 1859

Definition: Brand line

Brand line is defined as offering of all the products under one brand name. This is basically incorporated to a better recall from customers, increased shelf-space and a means to continuously improve upon and develop new products.

However, it also involves the risk of newness and if a new product fails, it severely hampers the image of the existing established brand.

Eg: Aashirwad as a brand of ITC started out as a brand name for product: atta. However, it has increased the number of products under the brand line including salt, ready to eat mix etc.

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