Posted in Operations and Supply Chain Terms, Total Reads: 625
Definition: Demand Side Analysis
Demand side analysis is used to find out how much demand exists for a particular product or service. A demand analysis takes into account data related to customer’s income level, price of product, price of supplementary product or any buying constraints or stimulus. It helps companies in taking decision whether to go ahead with a particular product or service. The result of demand side analysis is referred as final demand expectation.