Posted in Operations and Supply Chain Terms, Total Reads: 264
Definition: Sales and Operating Planning (S&OP)
A process to make strategic plans that give the management the ability to direct its businesses to achieve competitive gain continuously by integrating customer-focused marketing plans for new and existing products with the management of the supply chain. The process brings together all the plans for the business (sales, marketing, and development, manufacturing, sourcing, and financial) into one integrated set of plans
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