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Definition: Global Trade Item Number (GTIN)
GTIN or Global Trade Item Number is a 14 digit number used to differentiate bar codes and can be used for trade purposes too. It is just a number and does not have any pre requirements and standards. It is also known as UPC (Universal Product Code) in few countries where it is a 12 digit number and serves the same issue.
It is basically the lowest level of SKU, let’s say we have a manufacturer, it is coded as 2. Similarly, we will have brands, sub brands, form, concentration and type and then the SKU, which will be coded as 14 and contains each and every minute detail of the product.
It is used in marketing purposes to differentiate between the share of display, feature and shelf, market share in terms of value and volume of different items, etc.
It is being used in RFID these days. One important thing is that if the code is of digits less than 14, the left digits are filled with zero.
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