SMART Goals

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Definition: SMART Goals

SMART goals are: Specific, Measurable, Assignable, Realistic, Time bound. It is the way in which organisations lay down guidelines and objectives for employees, project management etc


Specific – targeting a specific improvement

Measurable – should be able to quantify the progress in the goal

Assignable- Specify who will be carrying out the activities in pursuit of the goal

Realistic – realistically specifying the possible results that can be achieved given the constraints present

Time bound – specify when the results can be achieved


The main advantages of SMART goals are as follows:

- They are very specific and hence cannot be easily ignored

- Since they are specific with a lot of detail, they are easily incorporated by the organization

- It is easier to monitor and identify lapses in meeting the target – because they are measurable


SMARTER gives two additional criteria, evaluate and reevaluate


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