Posted in Operations and Supply Chain Terms, Total Reads: 1248
Definition: Channel of Distribution
A distribution channel is a chain of agencies or individuals through which the seller markets and sells his product or service to the end consumer. These individuals or organizations are referred to as intermediaries. Some of the intermediaries include retailers, wholesalers, value added resellers, system integrators, distributors etc. The plan that is developed by the seller to use these intermediaries is referred to as a channel strategy.