The Biscuits sub division of the FMCG sector in India is one of the most hotly contested sectors. With three giants already operating in the sector, carving a niche will surely be hard for any new entrant. Jump into the shoes of the head honcho of Lovely Bites Private Limited, a big regional player in the sector and take on the big dogs.
Focus on the big picture and build your brand into a gargantuan force to be reckoned with. Venture into uncharted territories and break all shackles to establish your company as a national player. Showcase your attention to detail and leave everyone in awe of your marketing abilities. Chart out a detailed plan for the future and watch as your company expands its roots to unexplored horizons.
Format of the Event:
Round 1 : You will receive the case on your mail-id on registering . Last date of submission is 18th Nov 2012 23:59:59 hrs.
Campus Round : Final shortlisted teams will be invited on campus for a Presentation