Scorpio-An icon-KJ Somaiya Institute of Management and Studies

Event Details 

Title:
Scorpio-An icon
When:
18.02.2013 - 20.02.2013
Location:
SIMSR, Mumbai
Category:
Institute Festivals/Fests

Organizer Details

Institute/Organizer:
KJ Somaiya Institute of Management and Studies
Club/Society:
Melange@SIMSR
Contact Name:
Anirudh
Contact Phone:
9833061683
Contact Email:
aniprofu@gmail.com

Prizes

Prize Details:
Prizes worth Rs 40,000

Description

Brands with the best social media presence are able to create compelling, relevant content, engage their audience in meaningful ways, and leverage the strengths of each platform they’re working on—all while always telling the same brand story. Can you build such a story on social media for the iconic brand called Scorpio?


Deliverable

  • You are required to develop digital content (pictures, videos, infographics ) on Scorpio’s iconic image & in sync with Scorpio brand values.

E.g.: Animated Content, sketches, Artwork on Scorpio body, Theme backgrounds like adventure, lifestyle, customization concepts, collages, calendars etc

  • At least 5 distinct content items must be created for Facebook and Twitter platforms each.


Evaluation Criteria


Submissions would be judged on relevance and adoptability of content, novelty and the variety of ideas generated.


Key Dates

Deadline for Round-1: 11:59 PM, 19th February, 2013

Teams should comprise of a minimum of 2 and maximum of 3 members

Participating teams need to register at: http://goo.gl/wA0HF

Please send in your entries at: This e-mail address is being protected from spambots. You need JavaScript enabled to view it

[Filename and subject of mail should be in the format Icon_Team name_Institute name]


Website:www.melange-simsr.com,

FB: www.facebook.com/melangesimsr


Come, witness and participate in Melange 2013 – Where Ideas Converge, where we challenge budding managers of tomorrow in the areas of strategy, marketing, operations, strategy, fine arts and end this gala with a razmatazic cultural night.