Ad-Neeti-Goa Institute of Management, Goa

Event Details 

Ad-Neeti
Title:
Ad-Neeti
When:
31.07.2013 - 02.08.2013
Location:
Goa Institute of Management, Goa
Category:
Business Events/Conferences

Organizer Details

Institute/Organizer:
Goa Institute of Management, Goa
Club/Society:
Samriddhi
Contact Name:
Sunil Pandey
Contact Phone:
9920302951
Contact Email:
sunil.pandey12@gim.ac.in

Prizes

Prize Details:
1st Rs. 10000 + certificate2nd Rs. 5000 + certificate

Description

Ad-Neeti

Event Learning

Guerrilla Marketing

Low-cost unconventional means (graffiti, sticker bombing, flash mobs) are utilized, to convey or promote a product or an idea.Relies on time, energy and imagination rather than a big marketing budget.Consumers are targeted in unexpected places.Objective is to create a unique, engaging and thought-provoking concept to generate buzz, and consequently turn viral.Intended to get maximum results from minimal resources.Focuses on low cost creative strategies of marketing. Profits, not sales, are the primary measure of success.

Features of Guerrilla Marketing

Completely unexpectedDrasticOne-ShotCheapHumorousGoodwill

Description of the Event

Conceptualizing an Idea for Guerrilla marketing

Round 1:

To think about innovative ideas for Guerrilla marketing of BrandsMaking the Guerrilla Ad of the same and placing it to an appropriate place for its marketing.Taking the pictures of the same and sending it to us at This e-mail address is being protected from spambots. You need JavaScript enabled to view it . The same will be posted on Facebook page of Samriddhi.

Round 2:

The selected teams will be given a brand idea/theme to create a Guerrilla advertisement.For Guerrilla marketing Teams will be given physical space and materials.They will be given specific spots where they can promote the product.

Evaluation Criteria

Round 1:

The teams will be evaluated based on the following components.

Number of likes in Facebook.Uniqueness, quality & feasibility of the idea.

Round 2:

The teams will be evaluated based on the following components.

Number of votes/likes from the people on GIM campus.Uniqueness, quality & feasibility of the idea.


Rules and Regulation

  • The competition is open for all B School students.
  • Any number of teams can participate from one college.
  • One team can make more than one idea submissions.
  • Registrations shall start on 27th July.
  • The teams need to send their pictures on or before 2nd August.
  • Teams need to send at least two pictures of the idea.
  • One picture with only the idea and another by showing the team members in it.
  • The number of likes before 11:59 PM on 5th August will be counted for the 1st round of evaluation.
  • The 2nd round will be conducted on the GIM Sanquelim campus.
  • Only best 5 teams will be called on campus.In case of any arguments, judge's decision will be considered final.

In case of any queries, you can write to  This e-mail address is being protected from spambots. You need JavaScript enabled to view it

 

Google Doc link:

https://docs.google.com/forms/d/10rh23HwgobSZlt65v_LWSuZf VKj0i0TqKxSt2y3Wfu8/viewform

Facebook link:

https://www.facebook.com/ adneeti.samriddhi

Twitter link:

https://twitter.com/AdNeeti