ONGC SWOT Analysis

Published in Energy & Power category by MBA Skool Team

ONGC is one of the leading brands in the energy & power sector. ONGC SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of ONGC:

ONGC Strengths

  1. ONGC is Indias largest crude oil and natural gas producer
  2. Strong brand name of ONGC company
  3. High profit making and high revenues
  4. Has over 30,000 employees in its workforce
  5. ONGC produces about 30% of India's crude oil requirement
  6. Contributes 70%+ of India's crude oil production and 80%+ of India's natural gas production
  7. Commemorative Coin set was released to mark 50 Years of ONGC
  8. Strong advertising and branding of the company along with recognition from several awards
  9. Owned by the Govt of India, ONGC has got a strong financial backing

Above are the strengths in the SWOT Analysis of ONGC. The strengths of ONGC looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

ONGC Weaknesses

  1. Being a government organization, slow bureaucratic decisions can reduce efficiency
  2. Intense competition means limited market share growth for ONGC

These were the weaknesses in the ONGC SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

ONGC Opportunities

  1. Increasing fuel/oil prices means higher margins for ONGC
  2. Increasing natural gas market
  3. ONGC can increase business by more oil well discoveries
  4. Expand global export market and have international tie-ups

Above we covered the opportunities in ONGC SWOT Analysis. The opportunities for any brand can include prospects of future growth.

ONGC Threats

  1. Government regulations affects business of ONGC
  2. High competition form Indian as well as global oil companies
  3. Hybrid and electric cars in the market can reduce fuel consumption
  4. Fluctuating crude oil prices can affect the business

The threats in the SWOT Analysis of ONGC are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the ONGC SWOT analysis.

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About ONGC

The table below gives the brand overview along with its target market, segmentation, positioning & USP

ONGC (Oil and Natural Gas Corporation)

Parent CompanyONGC
Category

Oil & Gas

Sector

Energy & Power

Tagline/ Slogan

Making tomorrow brighter; Nibhaye zimmedari bharose se

USP

ONGC is India's biggest oil and gas exploration organisation

ONGC STP
Segmentation

Corporates, countries, individuals looking to fulfill energy needs

Target Market

Enterprises looking for energy for production, people for petrol diesel for vehicles and domestic uses

Positioning

ONGC is positioned as the future of India's energy


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to ONGC. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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