TATA Consultancy Services (TCS) SWOT Analysis
TATA Consultancy Services (TCS) is one of the leading brands in the IT & Technology sector. TATA Consultancy Services (TCS) SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of TATA Consultancy Services (TCS):
Quick Glance:
TATA Consultancy Services (TCS) Strengths
- High command on local and domestic market(India)
- Strong brand backing (TATA)
- Strong Ethics
- Brand Image is quite strong in markets it serves
- Employee strength of over 300000
Above are the strengths in the SWOT Analysis of TATA Consultancy Services (TCS). The strengths of TATA Consultancy Services (TCS) looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
TATA Consultancy Services (TCS) Weaknesses
- Not very strong in product segment
These were the weaknesses in the TATA Consultancy Services (TCS) SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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TATA Consultancy Services (TCS) Opportunities
- Emerging markets
- Product market e.g. domain targeted offerings
- Repeat Business from existing clients
Above we covered the opportunities in TATA Consultancy Services (TCS) SWOT Analysis. The opportunities for any brand can include prospects of future growth.
TATA Consultancy Services (TCS) Threats
- Attrition and Employee loyalty
- Bigger MNC's entering India and competing for global clients
- Focussing on organic growth
The threats in the SWOT Analysis of TATA Consultancy Services (TCS) are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the TATA Consultancy Services (TCS) SWOT analysis.
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About TATA Consultancy Services (TCS)
The table below gives the brand overview along with its target market, segmentation, positioning & USP
|
TCS (Tata Consultancy Services) | |
| Parent Company | Tata Group |
|---|---|
| Category |
IT Services |
| Sector | |
| Tagline/Slogans |
Experience Certainty |
| USP |
India's largest IT company |
| TATA Consultancy Services (TCS) STP | |
| Segmentation |
Enterprises seeking IT solutions |
| Target Market |
Large overseas enterprises along with domestic clients. Focus on emerging markets as well. |
| Positioning | Trustworthy company with big customers |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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