Khlur-Thma'13 - TouchStone-IIM Shillong

Event Details 

Khlur-Thma'13 - TouchStone
Khlur-Thma'13 - TouchStone
14.09.2013 - 05.10.2013
IIM Shillong
Business Events/Conferences

Organizer Details

IIM Shillong
Markathon, Marketing Club
Contact Name:
Ashok A
Contact Email:


Prize Details:
1st Prize = Rs. 50000/-2nd Prize = Rs. 30000/-


Greetings from the Marketing Club of IIM Shillong!!!

“If you want to understand how a Lion hunts, don’t go to the zoo. Go to the Jungle” – Jim Stengel, CMO of P&G

The Marketing Club of IIM Shillong in association with Shillong Lajong Football Club (SLFC) presents ”Touchstone”, an acute test for your Marketing acumen, as a part of Khlurthma – the Annual B-school fest of IIM Shillong.

Marketing has pervaded into each and every walk of our life. From FMCG products to Film stars to Politicians to Sports Teams, everyone wants marketing to make themselves stand out from the herd. Sport Marketing has been gaining huge prominence in India due to the advent of IPL, IBL, HIL and growing popularity of other sport leagues like i-league. In this event, you will be tested on your traditional marketing acumen and how will you apply those concepts to create a successful Sport Marketing strategy for the given problem statements. We bet that solving a case cannot get more interesting than this.

To register yourself in the team of 2 please visit:-

Important Dates:-

  • 15th September 2013 – Registration starts
  • 18th September 2013 – Online Quiz covering topics like Marketing, Sports Management and Football
  • 19th September 2013 – Quiz results and Case release
  • 24th September 2013 –Submission of Executive summary and Pitch for your idea
  • 25nd September 2013 – Shortlist for On campus presentation round
  • 27th September 2013 – Waitlist movement
  • 3rd October 2013 – Submission of detailed solution for the case study
  • 5th October 2013 – On campus presentation round

Rules for registration:-

  • The event is open to B – school students only
  • A team should comprise of two members from the same B-School
  • No changes in the team will be allowed after the registration
  • A participant can be a part of one team only
  • If any conflict arises, the decision of the organizing committee shall remain final and binding

For any query contact:-

Ashok A – +91-8730002730

Vaibhav Annam – +91-8974054361

Sukshit Kapur – +91- 8413070185

Or Email us at  This e-mail address is being protected from spambots. You need JavaScript enabled to view it This e-mail address is being protected from spambots. You need JavaScript enabled to view it

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