Greetings from the Marketing Club of IIM Shillong!!!
“If you want to understand how a Lion hunts, don’t go to the zoo. Go to the Jungle” – Jim Stengel, CMO of P&G
The Marketing Club of IIM Shillong in association with Shillong Lajong Football Club (SLFC) presents ”Touchstone”, an acute test for your Marketing acumen, as a part of Khlurthma – the Annual B-school fest of IIM Shillong.
Marketing has pervaded into each and every walk of our life. From FMCG products to Film stars to Politicians to Sports Teams, everyone wants marketing to make themselves stand out from the herd. Sport Marketing has been gaining huge prominence in India due to the advent of IPL, IBL, HIL and growing popularity of other sport leagues like i-league. In this event, you will be tested on your traditional marketing acumen and how will you apply those concepts to create a successful Sport Marketing strategy for the given problem statements. We bet that solving a case cannot get more interesting than this.
To register yourself in the team of 2 please visit:-