Ducati SWOT Analysis
Ducati is one of the leading brands in the automobiles sector. Ducati SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Ducati:
Quick Glance:
Ducati Strengths
- Excellent brand name
- High speed and performance
- Hig innovative technology
- Celebrity brand ambassador
Above are the strengths in the SWOT Analysis of Ducati. The strengths of Ducati looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Ducati Weaknesses
- Very expensive
These were the weaknesses in the Ducati SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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Ducati Opportunities
- New emerging high income market
- Better innovations
Above we covered the opportunities in Ducati SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Ducati Threats
- Threats from other competitors
- At such a high price people might prefer cars
The threats in the SWOT Analysis of Ducati are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Ducati SWOT analysis.
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About Ducati
The table below gives the brand overview along with its target market, segmentation, positioning & USP
|
Brand Name |
Ducati Superbike |
| Parent Company |
Ducati |
|---|---|
| Category |
Motorcycles |
| Sector | |
| Tagline/ Slogan |
Authentic Italian performance; For those few who are fast |
| USP |
Extremely powerful engine and sporty design used in motorsports |
| Ducati STP | |
| Segmentation |
Ultra premium sports bike |
| Target Market |
Upper middle and upper class men |
| Positioning |
One of the world's most powerful sportsbikes used in motorsports |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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