Nokia N-Series SWOT Analysis
Nokia N-Series is one of the leading brands in the mobile handsets sector. Nokia N-Series SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Nokia N-Series:
Quick Glance:
Nokia N-Series Strengths
- Truly smartphones
- N-Gage gaming
- Most phones have Carl-Zeiss Lens
- Strong Nokia brand name
- Excellent distribution
Above are the strengths in the SWOT Analysis of Nokia N-Series. The strengths of Nokia N-Series looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Nokia N-Series Weaknesses
- Similar product range
- Declining market share
These were the weaknesses in the Nokia N-Series SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Nokia N-Series Opportunities
- More brand visibility
- Innovation in features and OS
Above we covered the opportunities in Nokia N-Series SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Nokia N-Series Threats
- New smartphones by competitors
The threats in the SWOT Analysis of Nokia N-Series are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Nokia N-Series SWOT analysis.
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About Nokia N-Series
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Nokia N-Series Overview | |
|---|---|
| Parent Company |
Nokia |
| Category |
Smartphones |
| Sector | |
| Tagline/ Slogan |
Connecting People |
| USP |
Multimedia smart phones |
| Nokia N-Series STP | |
| Segmentation |
Medium-High End Smart Multimedia phones |
| Target Market |
Young Generation from the upper middle class |
| Positioning |
A device packed up with all must have features like music, connectivity, photography etc |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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