Micromax Mobiles SWOT Analysis

Micromax Mobiles is one of the leading brands in the mobile handsets sector. Micromax Mobiles SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Micromax Mobiles:

Micromax Mobiles Strengths

1. Micromax provide smartphones with latest features at affordable prices
2. Good advertising and brand presence of Micromax have increased their presence
3. The phones come not only as smartphones but also basic phones targeting the low segment
4. Excellent distribution of Micromax phones have made them widely available
5. Celebrity brand ambassadors have helped the brand grow

Above are the strengths in the SWOT Analysis of Micromax Mobiles. The strengths of Micromax Mobiles looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Micromax Mobiles Weaknesses

1. Limited market share of Micromax due to intense competition and less global presence
2. Many phones in the market hence low brand differentiation and high brand switching

These were the weaknesses in the Micromax Mobiles SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Micromax Mobiles Opportunities

1. Smartphone and low-end phones market has become very competitive which has affected the business of Micromax
2. The brand can systematically expand its operations at a global level 
3. Can be used as simple second phones as well as cheaper smart phones

Above we covered the opportunities in Micromax Mobiles SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Micromax Mobiles Threats

1. Threat from low price from global brands can affect Micromax's business
2. Other lower end phones brands
3. Changing technology can make the technology obsolete and affect operations

The threats in the SWOT Analysis of Micromax Mobiles are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Micromax Mobiles SWOT analysis.

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About Micromax Mobiles

The table below gives the brand overview along with its target market, segmentation, positioning & USP

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Micromax Mobiles. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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