Lava Mobiles SWOT Analysis

Published in Mobile Handsets category by MBA Skool Team

Lava Mobiles is one of the leading brands in the mobile handsets sector. Lava Mobiles SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Lava Mobiles:

Lava Mobiles Strengths

  1. Provide simple functions at much lower costs e.g.- Loud speakers, wireless FM, ultra long lasting battery life
  2. Regional languages support, Indian calendars, Torch
  3. Most phones are dual SIM/Triple SIM phones
  4. Due to Java support a lot of basic applications can be run

Above are the strengths in the SWOT Analysis of Lava Mobiles. The strengths of Lava Mobiles looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Lava Mobiles Weaknesses

  1. After-sales customer service not as developed as leading brands
  2. Many consumers in this group still trust Nokia

These were the weaknesses in the Lava Mobiles SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Lava Mobiles Opportunities

  1. Low-end phones market has become very competitive
  2. Cut-throat competition has made Dual-SIM phones being available
  3. Can be used as simple second phones

Above we covered the opportunities in Lava Mobiles SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Lava Mobiles Threats

  1. Threat from low price well known brands
  2. Other lower end phones brands

The threats in the SWOT Analysis of Lava Mobiles are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Lava Mobiles SWOT analysis.

Continue reading more about the brand/company.

About Lava Mobiles

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Lava Mobiles Overview
Parent Company

Lava Mobile

Category

Smartphones

Sector

Mobile Handsets

Tagline/ Slogan

Power in Your Hands; Life Gungunaaye

USP

Moderate functions at low price

Lava Mobiles STP
Segmentation

Low-Medium range Basic Phones market

Target Market

Low income consumers, Tier-2 cities, Villages

Positioning

Replacing the Biggies like Nokia, Samsung from the low end phones market. As a second phone


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Lava Mobiles. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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