iBall Mobiles SWOT Analysis
iBall Mobiles is one of the leading brands in the mobile handsets sector. iBall Mobiles SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of iBall Mobiles:
Quick Glance:
iBall Mobiles Strengths
- Good will of i-ball products in computer peripherals.
- Very stylish looks.
- Innovative design ideas
- Specially designed phones for old age people
- Waterproof phone
Above are the strengths in the SWOT Analysis of iBall Mobiles. The strengths of iBall Mobiles looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
iBall Mobiles Weaknesses
- Non-aggresive marketing and branding
- Very few options of handsets to choose from as compared to leading brands
These were the weaknesses in the iBall Mobiles SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
iBall Mobiles Opportunities
- Using i-balls trusted name in computer peripherals , they must come up with more models and better marketing strategies
- Untapped market opportunities
Above we covered the opportunities in iBall Mobiles SWOT Analysis. The opportunities for any brand can include prospects of future growth.
iBall Mobiles Threats
- Cheaper competitive products
The threats in the SWOT Analysis of iBall Mobiles are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the iBall Mobiles SWOT analysis.
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About iBall Mobiles
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| iBall Mobiles Overview | |
|---|---|
| Parent Company |
i-Ball |
| Category |
Smartphones |
| Sector | |
| Tagline/ Slogan |
Your i-ball view Our technology new. |
| USP |
i-ball's brand name in computer hardware |
| iBall Mobiles STP | |
| Segmentation |
Low-Mid range phones with basic functions |
| Target Market |
Specific users e.g. - Old age group, phones for water sports |
| Positioning |
Provide attractive looking dual-sim phones with specific user needs |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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