Kissan Jam SWOT Analysis
Kissan Jam is one of the leading brands in the food & beverages sector. Kissan Jam SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Kissan Jam:
Quick Glance:
Kissan Jam Strengths
- Strong brand name
- Excellent advertising and visibility
- Good product distribution and availability
- Lots of flavors and varieties available
Above are the strengths in the SWOT Analysis of Kissan Jam. The strengths of Kissan Jam looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Kissan Jam Weaknesses
- Food products have a limited shelf life
These were the weaknesses in the Kissan Jam SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Kissan Jam Opportunities
- Tie-ups with corporates
- Cheaper packets for rural areas
Above we covered the opportunities in Kissan Jam SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Kissan Jam Threats
- Health conscious people avoiding sweet
- Honey
The threats in the SWOT Analysis of Kissan Jam are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Kissan Jam SWOT analysis.
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About Kissan Jam
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Kissan Jam Overview | |
|---|---|
| Parent Company |
HUL |
| Category |
Food Product |
| Sector | |
| Tagline/ Slogan |
Jamilicious |
| USP |
Most popular jam brand |
| Kissan Jam STP | |
| Segmentation |
People wanting to have a sweet breakfast |
| Target Market |
All people in the upper and middle class |
| Positioning |
Makes food interesting |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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