Marketing is an important business function. Changes occur at a very fast pace and hence it is imperative that the students stay up-to-date with the new industry practices. Keeping this thing in mind, the Institute has initiated a Marketing Conclave called AYATANA – the Sense Sphere, which is held every year, to give an opportunity to the students to interact with and learn from industry practitioners. Conclave is intended to be a platform for idea-generation and stimulation of novel marketing thoughts. This year the proposed theme of the conclave is “Marketing in Practice”. The conclave was held on, 6thSeptember, 2014 at IMNU Auditorium.