Winners: Prizes worth up to Rs. 50,000/-Runners: Prizes worth up to Rs. 30,000/-
“A man may die, nations may rise and fall, but an idea lives on. Ideas have endurance without death.” - John F. Kennedy.
Star India’s Satyamev Jayate, The Red Ribbon Aids Awareness programme, Teach India and Earth Hour are few of such life changing ideas that touched the hearts and minds of people. The world as we see around us is plagued with gnawing problems demanding resolution. My Campaign is a clarion call to budding managers to wake up to such issues and create innovative marketing campaigns.
It is a one of its kind, very practical and socially relevant integrated marketing communication event where the country’s sharpest minds compete to form an exhaustive, complete and self-sustainable ‘winning’ social campaign. The event takes you through three gruelling rounds; the objective being to put to test the creativity, knowledge, passion and compassion of the participants while they create a campaign that compels the common man to spend money on it.
While Round 1 is about creating a strong idea and plan on paper, Round 2 gives the participants the unique opportunity to improve upon and implement and execute their campaigns under the guidance of assigned mentors – eminent personalities in social circles. The final round will take the teams through two days of on-campus simulations wherein they will be judged by more than 35 people including their mentors, to find out the mass-winning campaign.
This event shall take young men and women through real life marketing challenges and also socially sensitize them.
MyC is here to challenge your creativity, knowledge, passion and compassion as you create a winning social campaign. We give you a space to voice your campaign; we give you My Campaign - My Vision, My Voice...