This is a national level paper presentation on the topic,'WILL BRICK AND MORTAR
RETAILERS RETALIATE TO THE ONSLAUGHT OF E-TAILING,.
Can Indian customers buy products without any physical touch and feel? Are e-
tailers and retailers two sides of the same coin for the customers? How do brands
perceive the difference between the two? Is it all lost for the brick and mortar
retailers in this game? And most importantly how will brick and mortar retailers
faced with high costs continue to fight the battle and be profitable. These are few
critical challenges affecting the overall retail industry. Its time future and current
managers think of strategies that will decide the future landscape of this industry
and hence the big question.
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