Maadhyam-N L Dalmia Institute of Management Studies and Research

Event Details 

Maadhyam
Title:
Maadhyam
When:
12.01.2015 - 21.02.2015
Location:
N L Dalmia Institute of Management Studies and Research
Category:
Others

Organizer Details

Institute/Organizer:
N L Dalmia Institute of Management Studies and Research
Club/Society:
Ace Club
Contact Name:
Aadeeti Salvi
Contact Phone:
09769964806
Contact Email:
maadhyam@nldalmia.in

Prizes

Prize Details:
Winner will get Rs.20000 plus certificates, college rolling trophy and individual trophies.Runner Up will get Rs.10000 plus certificates and trophies.

Description

This is a national level paper presentation on the topic,'WILL BRICK AND MORTAR

RETAILERS RETALIATE TO THE ONSLAUGHT OF E-TAILING,.


Can Indian customers buy products without any physical touch and feel? Are e-

tailers and retailers two sides of the same coin for the customers? How do brands

perceive the difference between the two? Is it all lost for the brick and mortar

retailers in this game? And most importantly how will brick and mortar retailers

faced with high costs continue to fight the battle and be profitable. These are few

critical challenges affecting the overall retail industry. Its time future and current

managers think of strategies that will decide the future landscape of this industry

and hence the big question.