Spend a weekend at IIM Ahmedabad | [Workshops] An opportunity to learn from top leaders of country
Insight 2015 is scheduled from 25th-27th September this month. We have brought the combination of some of the best workshops of the country for you. You will be allowed to attend all the speaker sessions during Insight once you register for the workshops. We will be waiting for you with many fun events at IIMA campus. Please find the details below.
1. Nielsen Neuro – Reading Consumer Minds by AC Nielsen
Customers are the most important stakeholders for any brand. How do you break into the minds of these customers to understand what they want, what they aspire for and what they believe gives them value for money? Well, you are, indeed, looking at the right workshop. The magic of marketing research is here to enlighten and engage you and help you understand the consumer better.
2. Startup Marketing by Social Beat
The workshop would focus on “Startup Marketing”, wherein the latest trends to promote the new ventures would be covered. The trends in online marketing, Social Media Marketing, Buzz Marketing and Word of mouth marketing in the digital marketing would be explored. The workshop would comprise an exercise or a case study where participants would be expected to actively involve themselves.
3. Marketing for Entrepreneurs by CMO Factory
The focus of the workshop will be something that is on the lips of many young minds: Marketing for Entrepreneurs. The session would involve covering the various tools and techniques to help one differentiate themselves when promoting their enterprise. The workshop would be interactive – simulations, discussions and one on one conversations would form a significant part of the event.
4. Advertising and Branding Workshop by Prahlad Kakkar
Be a part of the unique workshop & learn how to stay #AStepAhead in Advertising and Branding from the best in the industry as he takes you all on a journey of what goes behind making these amazing advertisements and various other nuances of branding and communication.
5. Marketing Research in the brave new world by IPSOS
The theme for the workshop would be “Marketing Research in the Brave New World”. Consumers of today spend a significant amount of their time in the virtual world. The internet serves as an unending tunnel of information, opinions and options. It, therefore, becomes imperative that market researchers cut through this medium to capture the moods and needs of the consumer. And the way to find the correct information is to employ the right techniques and technology. The workshop will look at how this has been done to serve as the new dimension in Market Research and how traditional research has been adapted to serve the needs of online businesses in the new world –e-commerce sites, healthcare portals, travel & tourism websites and other start ups.