Agora-IIM RANCHI

Event Details 

Title:
Agora
When:
12.09.2015 - 04.10.2015
Location:
IIM RANCHI
Category:
Case Study/Business-Plan

Organizer Details

Institute/Organizer:
IIM RANCHI
Club/Society:
Marquess- Marketing Club of IIM Ranchi
Contact Name:
Sidharth Bains
Contact Phone:
7677133245
Contact Email:
sidharth.bains14@iimranchi.ac.in

Prizes

Prize Details:
1st Prize Rs25000 and certificate2nd Prize Rs15000 and certificate

Description

Round 1: Teams would be required to submit their Integrated Marketing Communication (IMC) plan for a selected set of Products. A basic

IMC plan includes the positioning statement, the media plan, timelines and budget.

Round 2: Teams would be required to sell products (given to them by the organisers) in an area (called the Market) . The Market would include stalls from all the teams plus 

(a) a radio stall (where teams would be given slots to give audio announcements)
(b) a TV stall ( where teams can go and enact an ad to sell their products)
(c) a small stage to conduct events
(d) other IMC components

The team which is able to bring maximum revenues at the end of the day wins.
Important Dates:
19th Sep 11:59 AM - Round 1 Registration
20th Sep 12:00 AM - Round 1 Case Release
24th Sep 11:59 PM - Round 1 Submission
26th Sep 11:59 AM - Round 1 Results
04th Oct  10:00 AM - Round 2 (On campus)
For registration go to www.agon-iimranchi.com/Agora.html