Markmantra is the official marketing magazine of IIFT(Indian Institute of Foreign Trade), Delhi and Kolkata.
Current Issue(Feb 2015)
Markmantra is the brain-child of IIFT, encompassing various dimensions of marketing and exploring horizons of this integral business function. To bring out the best in the marketing domain from the trivial to the bizarre things that really matter which is aimed at enlightening the marketers is the onus of the team. Trend analysis and innovation in the market are two prime focus areas of the magazine. These, we think, will make you ponder upon how a company proactively or reactively markets its offerings. Customer value is of paramount importance to every marketer and we as IIFTians strive to provide maximum value proposition to our customers, that is, you.
Marketing’s significance lies in value exploration, value creation, value communication and value distribution. No matter where your interest lies, be it Finance, HR, IT or Operations, understanding marketing is always important. As they say, Balance Sheet is also a marketing tool and employer branding is also fast gaining importance. So Markmantra will not only help the marketers but also people interested in other streams by understanding the implications of marketing on their decisions and vice versa.