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Blackberry Vodafone Latest Ad
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TOPIC: Blackberry Vodafone Latest Ad

Blackberry Vodafone Latest Ad 6 years ago #10

  • riyasen
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My Question is that how good is the latest positioning of Blackberry through the latest Vodafone ad the blackberry boys ?
I am a bit confused !

Re: Blackberry Vodafone Latest Ad 6 years ago #11

I agree with you that the ad is confusing.Blackberry wants to enter the smartphone market as iphone or android.They have even come up with somehting similar to them called Torch.

Their edge was always their service like email and messaging but they themselves are diverting now.

I dont think so that it was really good ad to launch
what say people ?

Re: Blackberry Vodafone Latest Ad 6 years ago #12

  • sheetalm
Hey all!!
i think the positioning is very clear thru the ad. THey want to show a smooth transition of their target grp from just business professionals to even the urban youth. This was not only do they have a large target base, but they also dont lose on their exisiting customers.

Re: Blackberry Vodafone Latest Ad 6 years ago #52

  • riyasen
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hmm.. thanx sheetal.. i think thats a relevant point u have touched upon
thnaks

Re: Blackberry Vodafone Latest Ad 6 years ago #62

All Companies are trying to reposition these days.In the past years i have seen a lot of companies rebranding and repositioning.
But i dont think blackberry made a right move.
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