Maruti Suzuki sells more cars in India than all other car manufacturers put together and it has been doing it for decades now.
Even if we consider the entry segment out of the picture, Maruti sells more cars in every upward segment. Also it has been rated first in Customer Satisfaction among all car makers in every segment. What keeps Maruti Suzuki at this enviable position?
The ability of 'line filling'.Maruti Suzuki has been able to produce and market a car which is in every possible price range.from Alto to SX4,they have a lot of models.
Even after a lot of companies have come in the competition still Maruti adjusted really well.They have a car for every segment,every price range.They even give choices within a range.For example if you take Swift,Ritz or Wagon R.All three are in similar price range but still are different options while buying a car.
Also indian market is also developed on long years of trust which Maruti has been successful in.
@Viki : I agree to you that service played a major role but it was always present for them.From the start only Maruti has been focusing on service but what helped them after all biggies came to india was ability to give options to the customer.as kartik rightly said 'Line Filling' but i also acknowledge that Maruti's service is unmatched that only build the trust they have today.