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BRAND 4 years, 8 months ago #1205

when we go to a shop are we buying a idea or product or brand?

Re: BRAND 4 years, 8 months ago #1206

  • Tarunkool
  • Expert
  • Posts: 117
  • Karma: -2
We mainly buy a Product of a brand which at that moment satisfies our need. The main thing here is the fulfillment of a need. Many a times, we go to a shop looking for a particular product of a particular brand but if the brand is not there we many a times end up buying same product but diff brand e.g. soaps, shampoo etc.

But sometimes if the buying is aspirational like buying mercedes or a BMW you actually shop for a brand.
Tarun Kool
Passionate about Arsenal
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