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Effects of brand loyalty on new product marketing
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TOPIC: Effects of brand loyalty on new product marketing

Effects of brand loyalty on new product marketing 4 years, 4 months ago #1252

  • Idowu
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Good day All,
An MBA student, and my project topic is effects of brand loyalty on new product marketing, just going through the literatute review. I need views on how to establish relationship between brand loyalty and new product to help in designing my questionnaire.
Regards.

Idowu

Re: Effects of brand loyalty on new product marketing 4 years, 4 months ago #1253

  • Tarunkool
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I think in case of line extension or brand extension, brand loyalty can play a big role in new product marketing so it should be a parameter for sure. What say ?
Tarun Kool
Passionate about Arsenal
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