Cloud marketing mainly is the new name for marketing on the internet or digital marketing.
It includes social media marketing, advertising through banners on various websites on the cloud.
even seo, sem are part of the cloud marketing.
It emerging as a new marketing trend. As more and more business are moving online, the marketing is also moving from traditional channels like print tv etc to cloud based marketing or simply marketing on the cloud. the concepts remain the same. you have to target a TG for your product/service, you find them on cloud more and more so you market there through the means available.
there are number of products which have come in the market which allows marketers and business users themselves define the marketing campaingns and deploy them in quick time.
These products are cloud based and have capabilities to segment the users on the basis of buying pattern, click pattern and dynamically display offers and campaigns. FatWire is one the products which has capability to do that...
of you see most of the growth has been in the cloud space especially in the CRM space. So cloud marketing has taken a rapid pace, we are seeing many companies move away from on premise solution to cloud solution..