In today's context Outdoor advertising is becoming the most influential form of media.It yields a effective impact towards the purchase behavior of the customers.The various forms of Outdoor advertising are Mobile billboards,Lamp post banner,Bulletin,Taxi,Street,Wallscape and Bus.The reach of the advertisement is high when compared to the other media vehicle.The promotion of brand and product is done simultaneously.They make sure that brand advertisement should reach out to the people staying in different corners across the globe. There are people who miss advertisement on the television but outdoor advertisement is usually seen by everyone. One of the most popular forms of outdoor advertising is truck ads. They advertise the product by spreading the information to every single individual by reaching to every corner of the world. Undoubtedly this is the best approach to market a brand and its product,as it will increase the sale and company will reach the height of success and fame.