Welcome, Guest
Email Password: Remember me

how we can take 1 brand from regional to national
(1 viewing) (1) Guest
  • Page:
  • 1

TOPIC: how we can take 1 brand from regional to national

how we can take 1 brand from regional to national 4 years, 2 months ago #1335

  • shree000
  • OFFLINE
  • Fresher
  • Posts: 1
  • Karma: 0
How we can take 1 brand of ice cream from regional to national level,what kind of marketing strategies we have to adopt,how we can do promotions,what are the necessary steps we have to follow to make brand succesful all over the world

Re: how we can take 1 brand from regional to national 4 years, 2 months ago #1336

  • Tarunkool
  • OFFLINE
  • Expert
  • Posts: 118
  • Karma: -2
first and foremost, need to work on the product quality and work on few flavors option which are more or less accepted at national level.

Kulfi may be very popular in north but may or may not be liked in other regions. this was just an example, so first the flavor should be acceptable to large audience.

Minor customizations to change the flavor should be done thru surveys taste tests. becasue if the product is perfect then we further things like promotions can be taken
Tarun Kool
Passionate about Arsenal

Re: how we can take 1 brand from regional to national 4 years, 2 months ago #1341

In order to make national brand, you need to understand the regional preferences and flavors. You need to design the promotions based on different regions.

To give you simple example, make a print ad in regional language if you want to foray into rural south India. Demand pattens will also fluctuate between north and south India depending on the season. Do a test marketing on the choice of flavors in a particulat region..
  • Page:
  • 1
Time to create page: 0.21 seconds