How we can take 1 brand of ice cream from regional to national level,what kind of marketing strategies we have to adopt,how we can do promotions,what are the necessary steps we have to follow to make brand succesful all over the world
In order to make national brand, you need to understand the regional preferences and flavors. You need to design the promotions based on different regions.
To give you simple example, make a print ad in regional language if you want to foray into rural south India. Demand pattens will also fluctuate between north and south India depending on the season. Do a test marketing on the choice of flavors in a particulat region..