A new product requires a lot of step. Firstly identifying a need gap ie a new idea or improvement in an existing need. then comes sample products which can be used which can be of diff quality, price, shape, efficiency etc. Product testing to be done on random smaples would help understand the impact of the product and also its acceptance. Once that it done, new products would be ready for a launch for the people
Well Cafecuba appears to be a one of its kind beverage in india.. a coffee flavored carbonated drink!
This is going to combine two of the biggest beverages prefered by indians.. i.e. cold drinks n cold coffee.
It remains to be seen how they advertise n market the brand. It needs to capture the youth n show it as a fun-loving beverage which is not only tasty but also healthy!