McDonald’s reported disappointing sales for its fourth quarter today, as the world’s largest hamburger chain saw fewer customers visit its restaurants. Is it because of the competition or is it a seasonal effect?
McD is one of the largest foreign franchise chain in India. This is can be true and can be an effect of economic slowdown. Now a days people have been more diet and figure conscious. They are getting more fond of home made food or meal chain than McD burger. A meal costing 80 rupees max to max 100 rupees, where you are getting all types of food items which are needed for a complete course of meal but in case of McD one can get a full hamburger (medium) cost around 80 to 90 and a meal (a medium chicken burger,a medium french fries and a small coke) costs 150 rupees. So here a difference is visualized.
More over McD is more favorable for the school going and college going kids for hangout, a career or job starter. Once one gets married and have a family he /she will like a meal more for a lunch or dinner. else people goes for some snacks or time pass. I think these can be a reason for slowing down McD fascination.