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What is surrogate marketing??
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TOPIC: What is surrogate marketing??

What is surrogate marketing?? 5 years, 8 months ago #298

Can anybody tell me simple terms, what is surrogate marketing and when it is used??

Re: What is surrogate marketing?? 5 years, 8 months ago #299

There was an article in mbaskool regarding this.surrogate mktng

Re: What is surrogate marketing?? 5 years, 8 months ago #308

Surrogate is mainly used for products like liquor cigarettes which cant be promoted directly and freely without restrictions.

Re: What is surrogate marketing?? 5 years, 8 months ago #309

Is it Ethical ?

Re: What is surrogate marketing?? 5 years, 8 months ago #310

  • Tarunkool
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See its a very tricky question. The guys how make such products need to sell it so have to market it. They use surrogate marketing. they sell music, water bottles, cds etc of the same brand name and disguise the real product well but keeping the positioning correct.

Talking about ethics, that way the company making cigarette is unethical at the first place leave aside surrogate marketing. Surrogate marketing is a way of selling lets keep ethics aside.
Tarun Kool
Passionate about Arsenal
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