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Can someone explain SEC classification?
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TOPIC: Can someone explain SEC classification?

Can someone explain SEC classification? 6 years ago #33

Hey can someone help me with the socio economic classification SEC classification?
Am not too clear about how the segmentation is done.

Re: Can someone explain SEC classification? 6 years ago #34

  • poojad
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Hi Varun
Please have a look at this picture i am uploading.
secgrid.jpg

SEC classes is a classification for people based on their education and occupation.It doesnt take into consideration the income levels though people argue on that.
For more you can read article on marketing practice blog also.
The following user(s) said Thank You: varun_jindal

Re: Can someone explain SEC classification? 6 years ago #36

thanks pooja. but why dont they consider the income levels? even i am a little confused about that itself... wud be gr8 if u could help.
The following user(s) said Thank You: poojad

Re: Can someone explain SEC classification? 6 years ago #38

  • poojad
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Hmm,i remember reading in Kotler about it and it said that actually 5 parameters are taken into consideration.One of them was income level.But please verify once.

Re: Can someone explain SEC classification? 6 years ago #68

hey thanks!! the explanation helped a bit!
Cheers
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