I am looking for a innovative BTL promotion idea for my company. We are into manufacturing mobile phones. Since the product is not launched cant reveal the brand name. Our POD from other brands would be Camera, Metallic finish and best configuration at affordable cost.
good BTL plan can be tie up with local retailers in your target areas. explain the POD to the sales guys and promote by educating the customers when they visit such stores. instead of dummy models give the users actual phones to play around with to understand the product.