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Brand extension
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TOPIC: Brand extension

Brand extension 5 years, 3 months ago #584

What is brand extension, can anybody provide examples of it.

Re: Brand extension 5 years, 3 months ago #585

Brand Extension is the use of an established brand name in new product categories. This new category to which the brand is extended can be related or unrelated to the existing product categories

Re: Brand extension 5 years, 2 months ago #587

can u give some examples....

Re: Brand extension 5 years, 2 months ago #591

coke and diet coke can be an example...

Re: Brand extension 5 years, 2 months ago #592

this is not brand extension, i guess it is line extension...

Re: Brand extension 5 years, 2 months ago #593

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