Volkwagen has tken the Indian market by storm through its innovate ad camoaigns.
WHen volkswagen was launched in India, it gave full page ads in leading newspapers giving pronounciations of Volkswagen and Das Auto (the car).
Also, the next set of ads in the campaigh "hard to let go" was talking print ads.
The new TV advert of manufacturer passionately cerating their car and crying when the car is about to leave the factory, shows a relation where the product has been created with all the heart and effort from the Volkswagern employees!! This works really well with people who has doubts abt the quality of the car.