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Renaming RIM to blackberry, strategic or marketing
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TOPIC: Renaming RIM to blackberry, strategic or marketing

Renaming RIM to blackberry, strategic or marketing 3 years, 10 months ago #1501

  • Tarunkool
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Recently RIM named itself blackberry based on the main brand it sold.

Is it more of a strategic decision or just a marketing stunt to get the focus back on them and also platform to launch blackberry OS 10
Tarun Kool
Passionate about Arsenal
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