Would a company which is successful in one part of the world, be successful in other part too ? The answer to this question is Maybe or Maybe Not. Apart from difference in countries and geographies, there is one very major difference in different parts of the world i.e Culture.
Here are few examples of brands and businesses which failed because of Culture.
In simple words, it is adapting a global product or service to a local market but keeping in mind the taste or preferences of the local customer. Below are few examples which highlight the actual examples of Glocalization used by various companies in different geographies.