India is a huge market when it comes to sheer size. Lot of products are launched and are advertised. Lots of marketing campaigns are launched along with the products but there are few which people really connect with and remember for long time.
Here is a list of such campaigns
Maggi, the subsidiary of Nestle has been started in 1890. Its successful marketing campaigns help Maggi to get nearly 85% of market share. One of the secret behind this success is, it targets its consumer market with separate messages for different age groups, i.e. taste for children and convenience for mothers. Initially it was very difficult to change the strong eating habits of Indians, but they did that change.
The campaign of “2 minutes Maggi” and “Taste bhi, Health bhi” had a huge impact in its sales. One of the most remarkable strategies includes ‘Share your Maggi Moments’,’ Me and Meri Maggi’. Then those stories of Maggi loyalists had been shared in TV commercials. This story sharing campaign helped to retain its old customers and also the brand awareness also got improved. Apart from these repositioning strategies, it also introduced new products like vegetable, atta noodles and so on, to be in the position of market leader. In India, one of the main brand ambassadors for Maggi is Amitabh Bachchan.