USP or unique selling proposition is the most important factor when a brand wants to establish its differentiation when compared to a competitor. Here are some amazingly unique business models who offer a distinctive value proposition for its customers.
Founders: Mahadeo Bhavaji Bachche
A dabbawala; also spelled as dabbawalla or dabbawallah; is a person in India, who acts as a component of a delivery system that collects hot food in lunch boxes from the residences of employees and delivers the lunches to the workplace with the help of various modes of transport, like bicycles and the railway trains, and finally return the empty boxes to the customer's residence the same afternoon.
The actual meaning of dabbawala is "one who carries a box". In Mumbai, most of the working people like to eat home-cooked food instead of eating outside, typically for reasons of style and hygiene. A lot of work-from-home ladies additionally provide such home cooked meals, which will be delivered with the help of dabbawala network. One of the amazing things about the Dabbawala’s is that they hardly make one wrong delivery in every six million deliveries.
Each dabbawala gets a pay of Rs. 8000/month. From 175,000 to 200,000 lunch boxes are carried daily by nearly 5000 dabbawala’s. As per The New York Times report in 2007 it is estimated that the industry is growing at the rate of 5-10% every year.